Consumer PM who turns ambiguous problems into products people use every day.

Nearly a decade shipping consumer experiences at Meta, Walmart, and Amazon — from 0→1 bets in regulated and emerging spaces to growth and quality on platforms used by hundreds of millions. Currently global product lead for Facebook Marketplace Search. I build consumer AI tools on the side, mostly because I can't help myself.

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Selected impact
4B+
Incremental annual search sessions on Facebook Marketplace — 2x goal
+35%
Lift in average order value from Walmart's AI shopping assistant, Sparky
17x
Enrollment growth for Walmart Text-to-Shop, incubator to core business
$157M
Incremental annual revenue from revamping Amazon Household sharing
Selected work

Three products I'm proud of

A snapshot across search, conversational commerce, and healthcare. Each one started in ambiguity — here's where it ended up.

Meta logo
Meta · 2024–Present

Facebook Marketplace Search

Global product lead for Marketplace Search, working with 27 AI/ML and frontend engineers on ranking, retrieval, and query understanding, and integrating Marketplace content across Facebook and Instagram.

Progress: Delivered 4B+ incremental annual search sessions and reached relevance parity with eBay six months ahead of schedule.
4B+ incremental sessions +8% NDCG relevance −17% off-topic results
Walmart logo
Walmart · 2022–2024

Text-to-Shop & Sparky

Launched Text-to-Shop, an NLP-based conversational shopping experience, and led early strategy and testing for Sparky, Walmart's AI shopping assistant.

Progress: Only Store No. 8 product to graduate to Walmart's core business in 2023; Sparky was later featured in the CEO's shareholder keynote.
17x enrollment 5x incremental lift −80% errors
Amazon logo
Amazon · 2017–2021

Amazon Pharmacy & Household

Owned onboarding and activation for Amazon Pharmacy from alpha through GA — under COVID and a HIPAA bar that required rebuilding most of PillPack — and earlier ran the Amazon Household sharing program.

Progress: Lifted Pharmacy sign-up completion 72%; Household revamp drove +44% enrollment and $157M in annual impact.
+72% sign-up completion 10M+ hrs saved / yr $157M annual impact
Building on the side

Consumer AI tools I've shipped

Small, real products built for myself, friends, and family — and a way to stay hands-on with the AI dev tools the next role will care about.

TrekDeck

trekdeck.cc

"Mission control" for travel. Turns scattered ideas and bookings into an organized itinerary, runs AI-powered checks to catch gaps, keeps travelers on track on the ground, and makes it easy to capture and share recommendations afterward.

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The League

theleague.cc

Platform powering a year-round sports-prediction competition among friends — picks, live leaderboards, and notifications. A Claude-powered agent automates the competition end-to-end, creating and scoring events with minimal manual upkeep.

Visit site

Cork Compass

wineapp.cc

A wine companion that learns your palate from logged tastings and generates personalized AI insights and recommendations — turning scattered wine experiences into a clear picture of what you like and why.

Visit site
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About

I'm a consumer product manager who's strongest in ambiguity. The pattern across my reviews is consistent: I build trust quickly across orgs, take on the scope that needs an owner, and turn messy problems into something a team can actually ship. I think strategically, I write to clarify, and I measure my work by whether the team moved and the customer noticed.

Across nearly a decade at Meta, Walmart, and Amazon, I've taken on two kinds of work: 0→1 launches in ambiguous spaces — Amazon Pharmacy through COVID and HIPAA, Walmart's conversational shopping bet, Marketplace Visual Search — and growth and quality on mature surfaces like Facebook Marketplace Search and Amazon Household. AI/ML literacy — ranking, retrieval, LLM evaluation, visual signal — is part of the craft for me, not a side interest.

What I'm looking for next is a principal or product-lead IC role where the problems are genuinely interesting and there's real room to learn. Consumer is where I'm most fluent — agentic commerce, healthcare, edtech, and travel all sit high on my list.

NowProduct Lead, Marketplace Search — Meta
BasedSeattle / Bellevue, WA
FocusConsumer · Commerce · AI · Search
MBAEmory (Goizueta) — Woodruff Scholar
BSBAUNC Chapel Hill
SeekingPrincipal / Lead consumer PM (IC)
Get in touch

Let's build something worth using.

I'm open to senior and principal consumer PM roles. The fastest way to reach me is LinkedIn or email — I read everything.

mcbruer@gmail.com Connect on LinkedIn